WHO IS GRETA?
GRETA has always been a mystical figure. GRETA can be someone completely different to each and every person. That being said, as a marketing/brand team we quite simply think of GRETA as a strong, powerful, independent female character with a love of classic and timeless things. With this i mind, we've moved towards a more retro and nostalgic vibe with our branding. Encompassing 90's nostalgia, arcade games, and pieces that can be taken home and Instagrammed. We created our menu, coasters, bathrooms, and everything in between with the goal that they will illicit a reaction from our guests. We want you to take pictures and take things home with you!
To us, GRETA is the definition of a badass bitch.
To us, GRETA is the definition of a badass bitch.
Project involved a brand refresh and update.
Collateral created includes:
Collateral created includes:
Food & Drink Menus, coasters, postcards, chocolate bars, front of building facade, neon signage, large scale wallpapers for bathrooms, transit ads, and more.
All work created for GRETA Arcade • Bar • Street Food.